Expertise
I work with product teams, startups and public services to reduce risk through design. Whether you need an end-to-end designer, a strategic partner, or someone to structure your design practice, here is what I bring.
Design & Prototyping
I design interfaces from wireframe to pixel-perfect screens, then prototype them at high fidelity to validate ideas before a single line of code is written. When speed matters, I build functional MVPs using Claude Code, Gemini and Vercel.

- UX framing, UI design, micro-interactions
- Hi-fi prototyping to validate ideas and sell a vision
- Rapid MVP development (auth, DB, GenAI integration)
- Mobile native (iOS/Android) and responsive web design
- Concept-to-interface workflows in complex domains
Product Strategy
Before designing screens, I help clarify what the product should be, alongside the product manager. I facilitate workshops, structure hypotheses, define feature scope, and shape the vision through interaction-first thinking. The goal is always to reduce ambiguity, align the team, and produce decisions everyone can build on.

- Feature scoping (0 to 1) and product roadmap input
- Product vision clarification through key user journeys
- Ideation and vision workshops with users and stakeholders
- Accessibility strategy and inclusive UX standards
Design Ops
A design system gains value when every team member treats it as the shared language of the product. I set up the tools, documentation and rituals that make collaboration between design, product and engineering efficient and sustainable.

- Scalable design systems and reusable component libraries
- Technical documentation for developer handoff
- Collaboration rituals between design, product and engineering
Leadership & Organisation
I have recruited, managed and mentored design teams of up to five people. I build the rituals, documentation, and cross-functional habits that make design a shared practice across the organization. I align stakeholders, run workshops that bring product, tech, and business together, and establish the culture that lets a design practice thrive.

- Team leadership, hiring and onboarding of designers
- Design workshops for collaboration and creativity
- Stakeholder alignment (C-Level, PM, Engineering)
- Mentoring and skill development for junior designers
How I work
Frame
We define the problem, the hypotheses, and the success criteria. Before the first screen.
Build
Short cycles. One week, one testable prototype. A concrete artifact to put in front of a decision-maker or a user.
Decide
We test. We observe. We adjust. Insights feed the backlog directly.