Product Designer then UI Lead, PagesJaunes, 2014-2016
Redesigning PagesJaunes apps
Two years modernizing France's most downloaded utility app. Homepage, onboarding, maps, and the groundwork for a design system.
Context
In 2014, PagesJaunes served 15M+ monthly visitors but felt stuck in web directory logic. The mobile apps existed, had millions of downloads, but the experience was heavy. Navigation felt dated. The challenge: make it faster, cleaner, more useful, without breaking what worked for existing users.
Role
Product Designer in 2014, then UI Team Lead managing 4 designers.
UI Team Lead4 designers, 2015-2016
Homepage redesignNew search experience
iOS & AndroidFirst launch onboarding
Maps & directionsPedestrian routes
System auditYellowstrap roadmap
I joined as Product Designer working on web, partnerships (TheFork, Renault R-Link), and login flows. In 2015, I became UI Team Lead: coordinating 4 designers, owning the mobile app redesign, and running weekly syncs with iOS/Android devs.
Scope of work
Homepage Redesign
A conversational greeting reframes search from directory lookup to problem-solving. Users act faster when the interface feels personal.
Homepage Redesign
First Launch Onboarding
Non-blocking animations at first launch. CAAnimation on iOS, Material transitions on Android. Tested in Paris UX lab.
First Launch Onboarding
Walking Itinerary
Three modes: walk, drive, transit. The interface adapts to the user's choice. Built on Mappy API with handoff to external navigation apps.
Walking Itinerary
My PagesJaunes
History and Favorites turn one-time searches into retained value. Each saved business is a reason to return.
My PagesJaunes
Android Wear
Wearable task flows: search then call, or search then navigate. Two jobs, two paths, minimal taps.
Android Wear
Design System Strategy
Component audit across iOS, Android, and web. Identifying inconsistencies, documenting patterns, building the roadmap for "Yellowstrap".
Design System Strategy
What I learned
Don't break habits
22M users have muscle memory. Radical changes confuse them. Small, clear improvements work better.
Utility apps need speed
People search for a plumber when they have a leak. Every millisecond counts. Especially on 3G.
Consistency is hard
iOS, Android, web, Wear: each platform has its own constraints. Shared patterns require constant negotiation.
Politics slow things down
Big company, many stakeholders. Sometimes the hardest part isn't design, it's alignment.
22M+
Downloads
300K
Daily users at peak
4
Designers managed