PagesJaunes
Redesigning PagesJaunes apps
Two years modernizing France's most downloaded utility app. Homepage, onboarding, maps, and the groundwork for a design system.
Legacy product, massive scale
In 2014, PagesJaunes served 15M+ monthly visitors but felt stuck in web directory logic. The mobile apps existed, had millions of downloads, but the experience was heavy. Navigation felt dated. The challenge: make it faster, cleaner, more useful, without breaking what worked for existing users.
From designer to team lead
Product Designer in 2014, then UI Team Lead managing 4 designers
UI Team Lead
4 designers, 2015-2016
Homepage redesign
New search experience
iOS & Android
First launch onboarding
Maps & directions
Pedestrian routes
System audit
Yellowstrap roadmap
I joined as Product Designer working on web, partnerships (TheFork, Renault R-Link), and login flows. In 2015, I became UI Team Lead: coordinating 4 designers, owning the mobile app redesign, and running weekly syncs with iOS/Android devs.
UX Core Team
My role: Product DesignerFeature Team
My role: Product Designer → UI Team LeadThree distinct phases
Web & Partnerships
Product Designer. Web, partnerships, login flows.
Key Deliverables
- TheFork co-branded partnership integration
- Renault R-Link in-car app (testing at Renault HQ)
- Login & subscription flow redesign
- Homepage redesign for pagesjaunes.fr
- Photoshop-based design with structured file system
- Component naming conventions pre-Sketch era
Mobile & Team Lead
UI Team Lead. 4 designers. Major app release.
Key Deliverables
- Led team of 4 UI designers
- iOS & Android first launch onboarding
- Material Design migration plan for Android
- Android Wear app shipped on Google Play
- Walking itinerary feature (Mappy API)
- First component system audit (Yellowstrap)
Core Flows & System
Retention features. System foundations.
Key Deliverables
- My PagesJaunes redesign (favorites, history)
- Photo & review contribution from business pages
- Account creation and management flows
- iPad split-view with Dynamic Type support
- Yellowstrap guidelines and roadmap delivery
- Executive showcase presentation
What I actually shipped
Concrete deliverables across iOS, Android, web, and Android Wear.
Homepage Redesign
A conversational greeting reframes search from directory lookup to problem-solving. Users act faster when the interface feels personal.
First Launch Onboarding
Non-blocking animations at first launch. CAAnimation on iOS, Material transitions on Android. Tested in Paris UX lab.
Walking Itinerary
Three modes: walk, drive, transit. The interface adapts to the user's choice. Built on Mappy API with handoff to external navigation apps.
My PagesJaunes
History and Favorites turn one-time searches into retained value. Each saved business is a reason to return.
Android Wear
Wearable task flows: search then call, or search then navigate. Two jobs, two paths, minimal taps.
Design System Strategy
Component audit across iOS, Android, and web. Identifying inconsistencies, documenting patterns, building the roadmap for "Yellowstrap".
Designing at this scale
Don't break habits
22M users have muscle memory. Radical changes confuse them. Small, clear improvements work better.
Utility apps need speed
People search for a plumber when they have a leak. Every millisecond counts. Especially on 3G.
Consistency is hard
iOS, Android, web, Wear: each platform has its own constraints. Shared patterns require constant negotiation.
Politics slow things down
Big company, many stakeholders. Sometimes the hardest part isn't design, it's alignment.
By the numbers
Downloads
total app installs
Daily users
at peak
Designers
managed as lead