At UNOWHY, I inherited SQOOL Connect, an aging Android launcher with dozens of features and no clear product direction. Instead of redesigning the interface, I mapped the teacher-student journey across all five applications. That mapping became a prototype for a unified vision, which I presented to the executive committee. We built a testable demonstrator and put it in front of real users. The results pointed toward specialized applications rather than a single launcher. Connect was shelved. Five focused products replaced it, and the suite reached 500,000 users. Structuring the ambiguity upfront saved months of development on a product that would not have solved the real problem.
Strategy
When the product direction is unclear, design creates the most value

Victor Soussan
September 20201 min read

Victor Soussan
Lead Product Designer
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