SQOOL was deployed in 465 high schools across Île-de-France. The students did not choose it. The regional government did. Designing for captive users changes everything. You cannot rely on engagement metrics or NPS. You have to observe actual behavior in classrooms, talk to teachers, and watch where students get stuck. The interface has to work on the first try because there is no onboarding flow when the bell rings.
Strategy
Designing for 500,000 users who never asked for your product

Victor Soussan
May 20211 min read

Victor Soussan
Lead Product Designer
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